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The Sheehan World
Vol. 11, No. 2
Archive Edition
2005 © Media Synergy, Inc.
Photo Synergy

All digital
wedding photos, portraits and more

photo pat liz
Pat & Liz wedding photos

Colleen & Chris
John & Becca wedding (03) trip (03)
Granny Ruth (03)
Xmas 2002
R&R Wedding (02)
T&K Wedding (01-02)
2002 Graduations
Cousin Visit (02)
Big Basin, Calif. (02)
Fall/Winter 01-02
Dad/Halloween/Hot Tub (01)
Walrus fans (01)
Tibetan Monks (00)
Mt. Baker Air (99)
Mikes' Adventures (98)

Previous issues
Dad eating sushi!
Publisher's Profile
Visitors from past

Music Schedule
News From
The Old Sod
Sheehan World Forum

Kathy Sheehan Appointed
PR Web Managing Editor

Ferndale, WA (May 1, 2005) — Sheehan World publisher Kathy D. Sheehan has accepted a job as managing editor at PR Web, one of the largest distributors of news releases on the Internet.

Kelly Heese photo of Kathy SheehanSheehan is a former newspaper reporter, journalism instructor and publications editor who will oversee editorial services and standards for PR Web, PR Web Direct and eMediaWire.

At a time when "senior citizen" pals Ruth Harvey, Bill Dingée II and Alice Cranston have retired and even Jim Martin and Jo Collinge are eligible for Medicare, Sheehan is taking on several new challenges, including learning search engine optimization and starting a new part-time business, Photo Synergy, with her husband, Chuck Dingée.

"I am excited to have the opportunity to lend my writing, editing, Web and other creative skills to such a top news and PR organization," said Sheehan, who hasn't even turned 50 yet.

"PR Web is committed to providing excellent and innovative service, and I am just delighted to be selected as managing editor." After 10 weeks on the job, she already knows how to pronounce SEO three times fast and has added SEM, PHP, XML, RSS, ROI and other terms to her geek vocabulary. (Not to mention white balance and F-Stop as part of the wedding photography business.)

Begun in 1997 by David McInnis as a free newswire, PR Web has since become the top online newswire for small- and mid-sized companies and expanded to include PRWeb Direct, a service bureau offering premium search engine optimization and press release writing services. PR Web also distributes news releases on eMediaWire and targets e-mail distribution to some 100,000 media outlets, industry analysts and free-lancers who have opted in to the eMediaWire service.

PR Web logoPR Web was cited in the April 2005 issue of Entrepreneur magazine and the March 14 issue of PRWeek as one of the more effective distribution resources for public relations professionals because of its search engine optimization. Every press release distributed through its network is optimized for maximum organic search engine inclusion, which is vitally important as search engines have redefined the Web and our lives. (See The Seattle Times series about search engines.)

Sheehan brings experience as an award-winning daily newspaper reporter and editor for some 20 years in Philadelphia, Boston, Atlantic City, N.J., and Bellingham, Wash. She was most recently employed as an editor for several print and online publications at Western Washington University in Bellingham where she was a part-time journalism instructor and editor of the alumni newsletter, "Window on Western."

Sheehan has been publishing The Sheehan World continuously since 1995. In 1997, she began developing several Web sites at WWU, including one publishing WWU news releases issued by the Office of University Communications, WWU's public relations office formerly called the Public Information Office.

In this new position at PR Web, Sheehan's role will be to lead a staff of editors to stronger journalistic standards and streamline the editorial review process for hundreds of news releases on PR Web's newswire every day.

Sheehan is also a successful free-lance writer. She has a B.S. in journalism from Boston University and an M.A. in communications from the University of Washington where she focused her research on online news.

PR Web currently distributes news releases in English, French, Spanish and Chinese.

The Sheehan World

Media Synergy